Since its inception in 1997 by Mian Mohammad Latif, the chairman of Chenab Group, Chen One has grown to be one of the finest fashion outlets in Pakistan.

ChenOne is a first-of-its-kind retail chain of clothing, home textiles, furniture and luxury products. In 1997, the first outlet of this pioneering chain of stores was launched in Islamabad, whose marked success prompted the further expansion of the chain to the country’s metropolitan cities and other diverse areas such as Rahim Yar Khan, Abbottabad, Bahawalpur, and Sahiwal, with future plans of retailing in Hyderabad and Quetta as well.