The Generation clothing lines are a personification of this woman’s values and a representation of her at different times of her life.

Generation woman offers fashionable, versatile and comfortable designs that make use of numerous printing and embroidery techniques in casual and semi-casual outfits. In the midst of bold and exaggerated embellishments, Generation also develops basic designs using impactful silhouettes and cut lines.

Generation Formals line includes formal designs that harmonize with an effort to preserve local cultures and celebrate tradition. The line offers semi-formal, wedding and party wear. The line focuses on creating an appealing and economical formal variety.

Generation Classic embodies the timelessness of the Generation woman, clothing that never goes out of fashion and can become a permanent part of a woman’s wardrobe. With creative experimentation of textures and colors, this line brings forward the element of elegance in its designs. Generation Cottage, part of the same line, uses traditional Pakistani hand embroideries by women across villages around the country to create innovative one-off atypical techniques.

Generation flow is a high street, fashion-forward line born out of a fusion of eastern and western elements. With an eye on international fashion, the line specializes in designs, cuts, and patterns that seek to fuse ethnicity with the glamour of chic
Apart from bringing innovation to its product portfolio, the Generation brand also designs its own fabrics and prints. Today Generation has stores in Lahore, Karachi, Islamabad, Peshawar, and Faisalabad. Its flagship stores can be found in Lahore and Karachi.