LABELS emerged onto a non-existent fashion scene in 1996 and pioneered casual western clothing in Pakistan. Labels has always been a proactive store, since its inception it has evolved a number of times keeping in line with ongoing international fashion trends. Labels opened the first Original Levis store in Pakistan retailing Levis & Dockers products.

Zahir Rahimtoola's vision has come a long way. from a humble beginning LABELS has become Pakistan's premier multi-designer store retailing fine clothing, accessories, handbags and precious jewelry essentially catering to the strong and independent woman of Pakistan.