The design philosophy guiding the Mina Hasan label is to create clothes that are, put simply, glamorous and unapologetically regal.
Mina Hasan ornate aesthetic brings luxury and extravagance, cut in classic silhouettes, embellished with embroidery in a myriad of colors and styles which make each piece a unique work of art. The team at Mina Hasan believes in producing clothes of the highest quality and every process is vigorously monitored at each stage of production.
With their strength lying in the cut and the finish of each piece, all fabrics, stones, and laces are handpicked and imported personally to ensure a flawless level of quality.
The brands philosophy is to make women more refined and aware of their personal style. Mina Hasan herself believes clothes to be just one aspect of this - it is a general sense of poise and grace that Mina Hasan promotes, which doesn't just come with donning a beautiful outfit but also carrying it with grace and femininity.
To this end, she has recently also opened a salon in a collaboration with her niece Natasha as an extension of her brand’s philosophy and style. Eventually, the Mina Hasan brand aim is to become a wider-reaching lifestyle brand to include interiors, décor, furniture et al. Design, she maintains, is a way of living and reflects in every part of the way we are and the way we live.