Established in 2006, the design house of Yoc'a is an offspring establishment of thirty-five years of expertise in Architecture and Interiors, whose primary focus is exclusive furniture design and production. Yoc'a Stands for Young, Collective Artists.

Young Collective Artists is Pakistan’s only home couture brand run by three professionally trained architects, uniquely interpreting aesthetic and scale within an international design vernacular. In consonance with its name, Yoc’a embodies the synergies between different artists, artisans, designers and philosophers to create a combination of inspirational creativity; a creativity that is manifest in their interiors, furniture, fabric, and accessories. The lifestyle brand currently retails at their showroom, based in Karachi’s upscale Bukhari Commercial area.